OCCO Revolutionize the Interior Design Industry with a Seamless E-commerce Store and Enhanced Product Enrichment

Lumav and Erply partnered with OCCO

Challenges

As OCCO's popularity soared, the company faced a surge in orders, necessitating efficient order management systems. Furthermore, OCCO's extensive product range, spanning hundreds of thousands of products with numerous variations, coupled with information scattered across PDFs, made effective product management and enrichment a formidable task. Moreover, OCCO's discerning customer base demanded an exceptional online experience, including a mobile-friendly interface to cater to the prevalent mobile shopping trend.

Comprehensive Business Analysis

Lumav, in collaboration with Erply and OCCO, conducted an in-depth business analysis to identify and address key areas of e-commerce, including inventory management, logistics, customer service, and marketing. This analysis, along with competitor research, helped set strategic goals to guide the project.

Seamless Omnichannel Integration

To create a smooth shopping experience for OCCO's customers, Lumav and Erply integrated critical business functions, including products, categories, inventory, orders, customer data, and addresses. This integration provided OCCO with a unified view of operations and enhanced customer service capabilities.

Matrix Product Management

OCCO’s diverse product range required efficient handling of complex variations. Lumav and Erply implemented a solution that allowed for the creation and integration of matrix products, ensuring smooth product management across different variations and categories.

Enhanced Product Enrichment with PIM

Lumav and Erply helped OCCO establish efficient product enrichment processes through a Product Information Management (PIM) system. This centralized platform allowed OCCO to enrich product details, including images and configurations, improving visibility and content management for better customer engagement and higher conversion rates.

Mobile-Friendly Progressive Web App (PWA)

To meet the rising demand for mobile shopping, Lumav and Erply utilized Progressive Web App (PWA) technology to provide OCCO’s customers with a seamless, app-like experience on mobile devices. The PWA solution was optimized to improve mobile conversions, including a user-friendly checkout design.

Results

Through the collaborative efforts of Lumav, Erply, and OCCO, the e-commerce store was successfully launched within the agreed-upon timeframe. OCCO's sales team experienced a significant reduction in workload, thanks to the streamlined order management systems. Implementing a robust PIM system empowered OCCO to efficiently handle a vast product catalog, resulting in improved productivity and accuracy. With the mobile-friendly PWA solution, OCCO's customers enjoyed a seamless shopping experience, leading to increased customer satisfaction and retention. The e-shop is now ready for expansion first in the Baltics and later elsewhere throughout Europe.